Designing a website for a business within the beauty industry takes special talent. These websites have to be set up very different from your typical informational website because of the market you will be dealing with. Those interested in beauty products, cosmetic surgeries, and other services or products want more than just blocks of text talking to them.
Consider the Market
Think about the type of person who goes online searching for information related to personal beauty. They tend to be fashion-conscious, looks-oriented people who rely upon looking their best at all times for self confidence. They may be highly successful people who need to maintain a certain beauty image to remain successful. They could be housewives interested in improving or maintaining their looks for their husbands.
A good beauty oriented website will speak directly to these people. It will show them images of beautiful faces, before and after pictures of what different beauty products can realistically do, and other images that they can relate to and draw inspiration from.
A good website for this market goes well beyond general articles and some pretty pictures. You need in-depth information in a well organized, easy to navigate site. That is how you draw in beauty and health minded individuals looking for information, products, and local services.
Show Your Stuff
One thing that is very important when designing your beauty oriented website is to show what you know about your industry. Don’t hold back information as if it were top secret. Spread your knowledge and help those who find your website understand more about the services and products that you offer.
When people know more about a product they are more likely to feel comfortable making a purchase. Even more important, when a consumer finds a business that clearly knows its stuff and understands what they want and need on a deeper level, they grow to trust that company. That will be the company they turn to when they decide it is time to make a purchase or sign up for a service.
You don’t have to give away industry secrets or allow others to rip off your most original ideas, but educating your visitors and potential customers about the services and products you provide will show them that you are the expert when it comes to these things. They will trust you. They will be more likely to give you their business today and in the future.
Finally, it is very important that your beauty oriented website be easy to navigate. If visitors can’t go from one page to another without wasting time or searching for very small links they may give up before finding what they need.
Guess what happens then? They go to one of the many other beauty oriented websites out there until they find a place they can move around in comfortably.
There is too much competition in the beauty industry today to have a website that falls short in any of these areas. You have to appeal to your visitor visually within moments of them logging onto your website. You then have to give them substantial, informative information about your products and services. You have to make it easy for them to find what they want on the site.